Nigeria is the 2nd largest economy in Africa. With the largest population in Africa, a growing middle class and a large number of drinking-age consumers, it has the second largest beer market in Africa The beer market in Nigeria is a vibrant one, making up about 96% of all alcohol sales.
The average per capita beer consumption is still only 10 litres a year, a sixth of the rate in South Africa (the largest economy in Africa), meaning the potential for growth remains huge, especially given that Nigeria has a population of about 170m people.
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity
Job Title: Retail Sales Manager
Purpose of Role:
- To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on high value outlets including implementation of all sales activities/programmes in the retail sales territory
- Responsible for the account management and activation of high value outlets and hypermarkets
- To spot sell to fill sales gaps in the outlets (across the entire portfolio) and to pre-sell
- Ensures achievement of QDVPPP sales drivers for Territory
- Manages Recommended Price Compliance in outlets and ensures the retail redistribution standards are adhered to by distributors
- Ensure effective customer/ business development to counter competitive activities in these outlets
- Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory
- Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
- Ensures at a minimum, once a quarter reviews of RSE, SR & VSR routes, inclusion of new outlets.
- Use of the Intouch PDA as a tool for monitoring and improving individual Sales Targets, Share of Shelf, Distribution Targets & Call Targets.
- Ensuring that correct and up to date Customer details, Contacts, Outlet Types, Outlet Segmentation and Call Frequencies are gotten and sent to the Intouch Team for the purpose of updating the Customer Information from time to time.
- Graduate with minimum 2 years commercial expertise gained across Sales/Consumer Marketing or Sales Management.
- Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
- High level awareness of the application of Health & Safety Standards
- Good communication skills –written and verbal
- Good IT skills
- High degree of integrity
- Good inter personal skills
- Geographically mobile.
- Healthy and physically fit.
- Experienced driver with valid license
Barriers to Success in Role:
- Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
- Unwillingness to flex schedule to align with business hours of retailers and distributors.
- Based in a defined geographical area.
- 100% Field Based
- Low level of drive or personal leadership
Job Title: Retail Sales Executives
Purpose of Role:
To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)
Top Accountabilities:
- Responsible for the account management and activation of low value outlets and hypermarkets
- Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
- Ensure effective customer/business development to counter competitive activities in these outlets
- Listing of innovations and ability to pre-sell
- Ensure achievement of Basic sales drivers (price compliance, distribution, basic visibility) for Territory
- Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory.
- Graduate with minimum 1 year commercial expertise gained across Sales / Consumer Marketing or Sales Management. Entry level route for graduate trainees into the sales function.
- High degree of integrity
- Good inter personal skills
- Geographically mobile.
- Healthy and physically fit.
- Experienced driver with valid license
- Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP) Quality, Distribution, Visibility, Price, Promotion and Persuasion, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
- Strong experience of the application of Health & Safety and Quality systems.
- Good communication skills –written and verbal
- Good IT skills
- Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
- Unwillingness to flex schedule to align with business hours of retailers and distributors.
- Low level of drive or personal leadership.
- Based in a defined geographical area.
- 100% Field Base
Interested and suitably qualified candidates should click here to applyclick to applyNigeriaManager online. On the page, click Search Openings, then Select Nigeria as the Location, finally click Search.